From the moment you pick up iPhone, iPad, or iPod touch, you know
how to use it. That’s because iOS was designed to be easy to understand.
The simple-yet-beautiful Home screen invites you to discover each of
the built-in apps. So right away, you’re browsing your favorite
websites, capturing a few candids, or texting your friends. And no
matter what you’re doing or what app you’re using, everything feels
easy, intuitive, and even fun.
Because Apple makes both the hardware and the operating system for
iPad, iPhone, and iPod touch, everything is designed to work together.
So apps take full advantage of hardware features such as the dual-core
processor, accelerated graphics, wireless antennas, and more.
Multitasking is a perfect example. iOS 7 learns when you like to use
your apps and updates the content in them at power-efficient times, like
when your device is already in use and connected to Wi-Fi. So the
content in your favorite apps stays up to date without a major drain on
your battery.
iOS is the platform for hundreds of thousands of mobile apps — over 900,000 and counting.7
And every app starts with the right DNA. That’s because Apple gives
third-party developers a rich set of tools and APIs to create apps and
games that take advantage of the technology inside every iOS device.
With all those apps in one place, they’re easy to access, easy to
search, and easy to buy using the same account you use for iTunes. Just
browse the App Store on your iOS device and download them with a
tap.
iOS updates are free. And they’re available to download wirelessly
on your iPhone, iPad, or iPod touch the moment they’re released.
Your device even alerts you when it’s time to get the latest version. So
you won’t miss out on all the amazing features in new updates.
iOS provides built-in security from the moment you
turn on your device. That’s because the hardware, firmware, and
operating system include features designed to help your device — and
what you put on it — stay safe.
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